People in 3 countries build their ideal nightly TV newscast

In a unique poll conducted by Angus Reid Strategies, respondents in Canada, the United States and the United Kingdom had the chance to design their own one-hour nightly television newscast, choosing how much time to devote to nine specific sections.

In the online survey of representative national samples in each one of the three countries, respondents agreed to devote at least 20 per cent of the newscast to local news, with Canadians (26.3%) and Americans (23.5%) placing slightly more importance than Britons (20.6%) on this particular subject. On all other topics, some differences were evident.

Canada: Sports and International

People in Canada would devote 10.1 per cent of their ideal nightly television newscast to sports, compared to just 8.6 per cent in the UK and 8.5 per cent in the U.S. Also, Canadians would allocate 20.4 per cent of their nightly television newscast to international news, slightly ahead of Britons (18.7%) and markedly more than the Americans (14.5%).

United States: Business and Weather

Respondents in the United States are ahead of all other when it comes to business news, choosing to spend 10.7 per cent of their nightly television newscast dealing with this topic (compared to 9.7 per cent in the UK and 8.9 per cent in Canada). Also, Americans clearly lead the way in demanding more weather coverage (9.5 per cent, compared to 6.7 per cent in Canada and 6.5 per cent in Britain).

Britain: Arts and Celebrity

Britons are ahead in the category of arts and entertainment, devoting 9.6 per cent of their nightly television newscast to this topic, compared to 7.9 per cent of Canadians and 7.5 per cent of Americans. Respondents in the UK also had a bigger appetite for celebrity news (5.5 per cent, compared to 4.9 per cent in the U.S. and 3.5 per cent in Canada).

Other topics of interest

Americans and Britons are virtually even on the amount of time that a nightly newscast should spend discussing science and technology (9.3 per cent and 9.6 per cent) and health (11.7 per cent and 11.2 per cent), while Canadians are less enthused about both topics (7.6 per cent for science and technology; 8.6 per cent for health).

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